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Darrell Ankarlo is our resident expert in the field of media relations. With
over 25 years in the broadcast field he has a trophy shelf of awards and
accolades for his inventive style including a Billboard Award for
radio, an Emmy for television and a Scripps Howard
for journalism. During his career, Darrell has built and managed two radio
stations of his own and is responsible for putting a total of seven on the air
across the nation. How was he able to take his first station from start-up to
#4 in the city in ONE ratings period--using the existing media to tell his
story? He’ll tell you! By the way, when he did it, he spent nothing on
promotions! In addition, Darrell has managed and programmed facilities in top
U.S. markets like Chicago, Philadelphia, St. Louis and Nashville and is
responsible for creating and spearheading an international network for Sony
Worldwide Radio in New York City.
Currently, a popular talk show personality in Dallas, Darrell is known for his
love of country and the images that go with it. He started the Texas United
campaign that was attended by over 3,500 citizens and which later became a
national event. He is also a legend in Tennessee for taking on the popular
governor who attempted the state’s first ever income tax. At first, Darrell was
the lone voice fighting the movement in the legislature but within 24 hours was
able to put 10,000 people at the steps of the Capitol and had a governor
declare, “The tax initiative is dead!”
Darrell can teach your company’s top executives the keys to getting positive
business- generating-publicity as well as ways to motivate the community to
action. When finished, you will know the ways to help media outlets in your
market give you the attention you want! Every company can use positive media
relations and Darrell shows you how! Learn the tricks of negotiating rate
cards, getting ads placed where you want them, leading television and newspaper
newsrooms to spin the story your way, creating a ‘buzz’ on the street and more.
This guru of broadcasting is available for one-on-one consulting and coaching,
public relations training and inspirational keynotes.
For an exceptional meeting, ask about Darrell’s keynotes on Validation, Customer
Service and Using Your Company’s Creative Bank Account.
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